About
Building good data protection strategies for your customers often involves a sales pitch and a good business model that the C-Staff understands. Security has to make good business sense. And, the critical component of success is achieving customer trust – something that has been historically difficult to measure.
This blog is about creating a dialogue around the business of security and creating a business model to protect customer trust with sound data protection and security strategies. We will talk about the issues impacting customers from online fraud, identity theft and cybercrime to authentication, data protection and encryption. We will always strive to do this in a voice senior executives will understand, trying to take fresh look with and new, creative approaches on the topic of selling security.
Kimberly Getgen is founder of marketing research company Trust Catalyst and has over 12 years of marketing experience in the high tech and information security industries. Her passion is helping companies sell their vision for data protection and establish online trusted relationships with customers.
For over 15 years, Todd Blashka has been a consumer and technology marketer, sales executive and consultant working with some of the world’s leading brands including PeopleSoft, Vizio, Novell, Cheveron and Clorox. Todd uses his unique perspective in the information security industry to contribute to this blog.