About
Building good data protection strategies for your customers often involves a sales pitch and a good business model that the C-Staff understands. Security has to make good business sense. And, the critical component of success is achieving customer trust – something that has been historically difficult to measure.
This blog is about creating a dialogue around the business of security and creating a business model to protect customer trust with sound data protection and security strategies. We will talk about the issues impacting customers from online fraud, identity theft and cybercrime to authentication, data protection and encryption. We will always strive to do this in a voice senior executives will understand, trying to take fresh look with and new, creative approaches on the topic of selling security.
Kimberly Getgen is founder of marketing research company Trust Catalyst and has over 12 years of marketing experience in the high tech and information security industries. Her passion is helping companies sell their vision for data protection and establish online trusted relationships with customers.
Most recently the Identity, Security, and Fraud Executive for Bank of America's eChannels division, David has learned the challenges of fighting cybercrime from being in the front lines protecting 30+ million online banking customers. This, and his passion for industry cooperation and customer education in the fight against financial cybercrime and identity theft makes his perspective unique in how as a community, we can defeat online fraud.